Low quality links (pages with massive OBLs, irrelevant directories, poorly designed PBNs, etc) + a lack of high-quality relevant links. There are also a ton of other factors I saw on my side, but this was the most obvious.
Thanks for the writeup.
– Gotch
]]>They are not back to were they were originally, however I haven’t done any link clean ups or anything, just left them alone. The traffic increase is nominal but they’ve gone from not being listed in the first 20 or so search result pages to being in the first four pages of results for some semi-generic search terms.
]]>I will add one observation. The site that was negatively affected contained the target keyword in the domain name with two other letters after it.
Unfortunately, this actually is the brand name.
Seems as though the algo is fine tuning what the anchor text – on-page relationship should look like. More so than just, “if you want to rank, broaden your anchor text.” Because this site’s anchors were very broad.
Thanks.
]]>Not much new here. Thanks for the update!
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