Every HOTH X campaign gives you access to our Campaign Report on any device. With the Campaign Report, you can monitor your current rankings, monthly traffic, view progress of your high-priority keywords, and discover brand new keywords that you could be ranking for.

Over the last 6 months, we’ve been taking your feedback and reworking our reports to make them easier to read and more effective, and now we’re ready to show you what we’ve done.

We just rolled out an upgrade to the report and added features to make it easier to find exactly what you’re looking for. From a new UI design to updated graphs, this article will cover all the new features.

New Design Focused on “At-A-Glance” Metrics

The first and most obvious change is the revamped UI design. We worked hard to give the data more room to breathe and make it easier to read.

One of the biggest things that we hear from clients is they want to see their main stats right upfront.

Each section starts with “at-a-glance” metrics that give you a quick overview so you immediately know the status of your campaign.

Quickly Find What You Need With New Navigation

We reorganized the report to better convey our process and make it easier to find what you need.

• Rankings lets you know how your domain is doing in terms of traffic, keywords, and backlinks.
• Progress focuses specifically on what we’re working on to improve your campaign. You’ll find a list of your high-priority keywords with ranking and positioning information. You’ll also find a section where you can find all your order reports.
• Keyword Research will have all the sections dedicated to finding more keywords to add to your arsenal.

Search and Sort Your Data

Tables in SEO reports can easily become loaded with information and overwhelm any reader.

We added a couple of features to help you find the right information quickly.

If you know what keyword you’re searching for, or what words it may contain, you can use our new search feature to narrow down the list of results:

You can also sort each column by ascending and descending order! This is especially useful when you need to check your top or bottom ranking keywords to assess what to work on next.

Click on the keyword difficulty column to see which keywords are easier to focus on or sort by volume to get a better idea of what people are searching for. You’re in control of the data now.

Interact with your Graphs

We switched to a more modern data-visualization library that allows us to do more with each data set.

Each graph is now fully responsive, better performing, and more interactive. The new library will also allow us to add more features like major Google updates annotations and zoom functionality on graphs to let you make the most of each data set.

More To Come

We’re hoping this update puts a smile on your face and gives you a reason to check back on your report. If you haven’t used it already, give HOTH X a try and get access to the Campaign Report because this update is only the beginning!

The post Brand New SEO Campaign Reporting for HOTH X appeared first on The HOTH.

We’ve worked tirelessly over the last 9 months to completely redesign Web Copy’s order process to bring YOU a more customizable and user-friendly experience than ever before. And now we’re ready to show you what we’ve done.

Here’s a quick summary of what you can expect to find in the new design.

Simplified Package Selection

One of the biggest issues we ran into with our original order process was an unclear Package selection.

With the new “Select Package” page, we’ve made it crystal clear what you’ll get with each package type we offer.

Choose from one of the following package types to get your order started:

• Web Copy – Written content for the pages of your website
• HOTH Optimization Only – A full SEO Optimization report for your web pages
• Web Copy + Optimization – Written content for the pages of your website plus a full SEO Optimization report

Customizable Page Types

One of the changes we’re most excited about is our new customizable page selection process.

When you place a Web Copy order on the new platform, you will not only have the ability to select which page types you want, but you can also customize the quantity and word counts for each page type selected to best fit your needs.

We’ll also show you a pricing breakdown right on the page so you can easily stay in your budget.

New Order Inputs Designed to Capture Your Vision

One of our biggest goals with HOTH Web Copy is to perfectly capture your vision for your Website. 

Our writers will match your brand voice, mission, and services as closely as possible to create a web page that’s everything you hoped for and more.

To better capture your vision, we’ve added in a few more inputs to give our writers a clearer picture of what it is you’re looking to achieve with your order.

Here’s a quick glance at our new order inputs:

• Business/Company Name – This is particularly important if your website isn’t live yet
• Intended Result of the Page – Let us know what your overall goal for the web page is
• Page Content – Would you like us to enhance the content you currently have on your web page? Or would you like all new content created from scratch?

Additional Auto-Fill Feature to Save You Time

We know that filling out an order form is tedious and time-consuming. So we’ve made it as easy as possible for you to get through it painlessly! 

If you place an order for more than one page, you will find an “Auto-Fill Rest of Order” option at the bottom of the first page inputs.

If you select “Yes,” it will automatically populate the Business Name, Target Audience, and Competitors for the rest of your page inputs.

Check Out HOTH Web Copy

We worked hard to redesign the Web Copy order process to best fit your needs. We hope you’re as excited about it as we are! 

If you want to boost traffic to your website and drive up sales, place a HOTH Web Copy order today.

Share your feedback with us in the comments below–we love hearing from you!

The post Brand New Order Process for HOTH Web Copy appeared first on The HOTH.

Here’s a summary of what you can expect to find in the new design.

Never Miss An Order Review

Know exactly what needs your attention as soon as you log in. We’ve added an Action Item panel that lists the five most recent orders that need review. You can click on the “See All” to jump to a filtered order list that shows you all orders that need your attention.

Know Exactly When Your Orders Will Renew

No one likes surprises, especially when it comes to renewals. If you have a subscription with any of our products your upcoming renewal dates will show up on the welcome dashboard. Click on “See All” to view a list of every subscription.

Find The Right Product For You

We want to make sure that browsing our products is as easy as possible, so we redesigned our product list. Each product has a category label to let you know whether it’s a managed service or if it’s better suited for content creation, link building, or any of our other categories. We also added icons to our best selling products.

Access Your Orders From Any Screen Size

Best of all, we’ve optimized the new welcome dashboard to work with any browser on any device. So you can check on your orders from anywhere!

What’s Next?

Like I mentioned before, this is only the beginning. We are slowly rolling out the new design to all the main sections of our portal. We’re currently working on the Orders Dashboard to make it easier to find and keep track of your orders. So stay tuned!

The post Say Hello to Your New HOTH Dashboard Experience appeared first on The HOTH.

Getting quality content isn’t always easy, but today we’re going to fix that for you.

With our new product HOTH Web Copy, our mission is to provide you with exceptionally written, conversion-focused content for the pages of your website.

We rolled out the beta version of this product a few months ago, and the initial feedback has been amazing.

Today, we are publicly rolling out HOTH Web Copy.

What Is Web Copy?

Web Copy is the content that lives on your website to tell the world about you, your products, and your services.

This includes:

• Homepage Content
• About Page content
• Service Page Sales Copy
• Local Service Page Sales Copy
• Product Page Sales Copy
• Product Descriptions For E-Commerce
• And more

For each of these page types, we have created specific standards for the structure, formatting, and writing of each. This means you’ll get a consistent product every time.

Do you need content for a page we don’t have listed? No problem! You can choose “Other” on our order form and our writers will work with you to create the page you need.

We have introduced several new features to improve the process and create a more user-friendly experience for you.

New Web Copy Package Options

You’ll notice that we have 3 types of options when it comes to ordering Web Copy to make sure you get exactly what you’re looking for.

Here are the 3 package types you can choose from:

Web Copy

Use this option if you’d just like us to just create the content. Our team of writers will craft quality content for the pages of your site. You’ll be able to review, edit, or send back for revisions.

HOTH Optimization Only

This service was originally called “HOTH Onpage” and has now been integrated into Web Copy. Use this option if you’d just like us to keyword research & optimization suggestions. We’ll send you a report for your pages that will help you determine the best keywords to optimize your page for, plus natural optimization for each element of your page including Title tags, Meta Descriptions, H1s, and Alt Image Texts.

Web Copy + HOTH Optimization

Use this option if you’d like both writing & optimization suggestions. Our writers will create written content for your site, plus an optimization report for any of the pages you’ve ordered with us.

User-Friendly Platform

Creating a user-friendly ordering process was a top priority of ours.

We’ve introduced several improvements to the new platform to make placing and tracking your Web Copy orders as easy and efficient as possible.

Here is what you get with our new platform:

• A more streamlined order form to guide you through the process
• An improved tracking system so you can check in on the progress of your order
• The ability to review, approve or reject an order right from your account
• Leave comments for our writers or choose to attach files when you send your order back to the writer for revisions

We wanted to make this process as straightforward as possible. We hope you like the new improvements to our system!

We’re Here to HOTH You

We’ve worked hard the last few months to bring this product public and we’re excited to help you scale up your website and get more traffic & sales!

We hope you like the newest version of Web Copy as much as we do.

Check out HOTH Web Copy here.

Share your thoughts with us in the comments below–we’d love to hear your feedback!

The post Introducing HOTH Web Copy: High-Quality Content For Your Website appeared first on The HOTH.

We’re dedicated to keeping our SEO suite as effective as possible, and sometimes that means updating and streamlining our offerings.

As of February 21st, we are retiring HOTH SPEED.

Page Speed Resources

If you need some help with your page speed loading time, check out some of these resources:

GTmetrix
GTmetrix is a free online tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers ways to help speed up your load time.

The Ultimate Guide To Speeding Up Your Site
Nothing is more frustrating than a slow website. Check out our favorite guide on how to speed up your site to help with your SEO and conversions.

20 Ways To Speed Up Your Page
Check out this article to find some quick wins you can do today in order to speed up your loading time.

Need More Help?

Need help determining exactly where your site might be falling short and what steps to take to fix it?

Book a free SEO consultation with us and get expert advice on how to create a winning SEO strategy for your website!

Questions? Let us know in the comments section!

The post HOTH SPEED Is Set To Retire February 21st, 2020 appeared first on The HOTH.

Since then we’ve seen an increased demand for content. Most of you know that more quality content = better SEO and don’t want to be limited to how much you can get at once.

So we updated our system. You can now order 1-100 blogger articles at a once, making it much easier to order the exact amount of content you need.

Here’s How It Works:

Just go to the HOTH Blogger Cart page and you will see the new options available. Place your order for 1-100, and everything else works like normal!

Note that each order should be for 1 domain / website as the articles are all tied to one order form.

If you’d like to place bulk orders for multiple domains, you can do so with our easy bulk Blogger order upload option here.

Package Pricing & Discounts

We’re deprecating our previous 1, 2, 4, 8 packages and pricing. All quantities are now the same price throughout.

If you’d like to save on your HOTH Blogger orders, you may be interested in our bulk buyer program where you can get up to a 15% bonus.

Note: If you are currently on a Blogger subscription, no prices will change with any current subscriptions.

Feel free to reach out to your account manager for any additional information you need on purchasing here.

Conclusion

We hope this update helps you meet your content needs and simplifies the process for you. Let us know if you have any feedback in the comments below!

The post Now You Can Order Up To 100 Blogger Articles At A Time appeared first on The HOTH.

As of May 28, 2019 we are depreciating the ability to change a scheduled order date.

If you’d like to change your subscription, you do have the ability to cancel the subscription and start a new one.

You can see all your scheduled orders and subscriptions on the scheduled order tab of your dashboard.

The post “Ability To Change Scheduled Order Date” Is Being Depreciated May 28, 2019 appeared first on The HOTH.

In the past, you may have had to transfer content into a document, send to your client, then come back and re-transfer the information back to the portal.

It’s an endless game of a copy-and-paste middle man, with no additional value in the middle.

Wouldn’t it be nice if there was an easy way to give clients the ability to directly approve, reject, edit, or provide feedback to content… without any extra work on your end?

Well folks, today is the day!

In this update, I’ll show you the new white-label content approval feature we just rolled out.

Let’s get into it!

Accessing The White Label Content Approvals

In your HOTH customer dashboard, you can access your white-label content approval link by clicking the arrow next to ‘Review Topic Suggestions’ or ‘Review Articles’.

You can send this link directly to your client to handle all the content approvals!

The Content Approval Experience

You’ll notice that this link is on a third party domain so your client will never know the HOTH exists.

Here is what the client experience looks like when you send them their unique approval link:

1. Topic Review

When the client opens up the white-label URL, they see any topics and articles awaiting review for that order.

The first action a client can take is to reject or approve the topic.

If they reject the topic, their response will automatically be updated in The HOTH system.

Once we re-work the topic, we’ll display the new topic on the white-label site for approval. There’s no work needed here on your end.

If they accept the topic, they’ll see it as ‘Topic Approved’. Once the topic is approved, it automatically goes to the article creation process.

2. Article Review

Once the article(s) for the order are created they’ll be available for review on the white-label approval tool.

There are three actions the client can take: approve the article, reject the article, or edit the article.

If the article is approved, they’ll see it as ‘Article Approved’ and will be able to view it immediately.

If the article is rejected, it will go back to our team for edits.

If the client would rather make a few quick changes themselves, they can do that as well! Then they can approve the article, or reject for further edits.

3. Order Status

The site also displays ‘Next Steps’ so that your client knows what to expect next with their order. This is displayed with both topics and articles, rejected or approved.

Conclusion

Now you have an easy way for your clients to directly review their HOTH Blogger orders with no unnecessary back and forth.

Take a minute to let us know if this makes your content review process easier – we’d love feedback!

The post New Client Content Approval Feature Now Live! appeared first on The HOTH.

Great news – The day is here!

For the last 3 months, we’ve been working diligently on dramatically improving our reports.

As of today, we’re rolling out our brand new reporting on most products, and you’ll see even more in the coming weeks.

In the past, we have traditionally focused on just executing the deliverables, but now our reports will better reflect the effort we put into the production process.

With our new and improved reports, we wanted to tackle 3 major areas:

1. Ease of Use & Shareability
2. Style Continuity & All-In-One Reporting
3. Process Transparency & Value

In this post, I’ll break down exactly what’s changing and the thought process behind these changes.

Let’s get into it!

1. Improving Ease of Use & Shareability

Ease of Use & Access

The first thing we wanted to tackle was the ability to access the report information without having to download a PDF or open excel.

Now you can click 1 button on your dashboard and instantly access your report in live HTML format – no downloads required!

Easily Share Your Reports

In addition, you’ll notice that the URL of the report is a white label – meaning you can instantly share this with a client without any connection to The HOTH. Each report URL is generated with a unique hash.

Here’s an example:

Just copy the link and share it with whomever you want!

2. Style Continuity & All-In-One Reporting

Next, we wanted to tackle the disjointed nature of current reporting.

Style Continuity

We wanted to bring style and organizational consistency to the reports, so each report follows the same outline:

1. Report Title
2. Inputs
3. Strategy
4. Deliverables

In addition, we used the same style on each report to create consistency. You’ll notice it’s still unbranded / white label.

Here’s an overview of a complete report:

All-In-One Reporting

One of the issues that we face is that some formats work better than others depending on the type of data you are displaying.

For instance, when you have a lot of “small” data, a spreadsheet works best.

Other times, we need to display larger amounts of data or even multiple formats of content like blog articles, pictures, or even videos.

This resulted in having different formats for each report, from .pdf, to .txt to .xls, etc.

We wanted to achieve both the ability to create the entire report in one accessible format as well as get continuity in style, so we used HTML.

HTML reports allow for flexibility – displaying tables, text boxes, images, and interactive content.

Example for a Guest Post table:

Example displaying long form content:

This standardization of reports should allow for much better ease of use & consistency.

3. Process Transparency & Value

Often when clients would get a report, it would be hard to understand the value of the deliverable.

Whereas a simple link deliverable had gone through a large production process, it was difficult to understand what you were looking at.

We often heard reactions like “What am I supposed to do with this?”

To help solve this, we included a section called “Strategy” in every report that goes through the process that each deliverable went through and what it means.

Example video strategy section:

This allows clients to see the process and value of each deliverable and provide context to what the deliverable actually is & what to do with it.

Conclusion

Inside of your client dashboard, you will be able to view your new product reports live and up to date.

Take a minute to login and let us know what you think!

The post All New & Improved White Label SEO Reporting Now Live appeared first on The HOTH.

As we’ve grown our team to over 500 content creators, we want to take our process & quality to the next level.

Today we’re launching our quality rating system for topics & articles.

When you score our topics & articles on quality, we’ll be able to make real-time adjustments to our product and team.

This will help ensure we’re always hitting the marks you expect, and identify any potential issues even faster.

How The New Quality Ratings Work

Once you receive your Blogger topics and articles for review, you’ll have the chance to rate your satisfaction on a scale of 1-5 (with 5 being the best possible score).

Topic Rating Process

You’ll be able to rate your topics in the following categories:

• Does the title fit your brand/voice?
• Is the title clear and engaging?

Screenshot:

Article Rating Process

Articles will be rated on the categories below:

• Is the content clear and engaging?
• Does the content fit your brand/voice?
• Are the link choices relevant?
• Is the article free of fluff writing?
• Are spelling and grammar correct?

Screenshot:

These ratings are optional, but your feedback can help us better understand your needs so we can make your articles even better in the future.

Conclusion

We hope you’ll take advantage of these new features to help us keep our writing quality high at all times.

Any questions? Let us know in the comments!

The post HOTH Blogger Content Quality Rating System Is Now Live! appeared first on The HOTH.